- To put it simply, a 360º marketing plan is an integrated campaign with targeted messages spread across multiple customer touch points.
- A successful 360º campaign requires thoughtful placement of your message, fine-tuned to cater to each channel’s unique audience, but with a single, unified guiding message.
- Its goal should be to give your current and potential customers the illusion that your brand is everywhere, so you need to dig deep into your data to select the channels you want to include in your campaign.
- Where are your customers currently engaged with your brand? Are they all devoted to Facebook or are they finding you on YouTube? What do they say or think about your brand? What other common interests do your buyers share?
- We can coordinate a comprehensive 360° strategy for you or join a larger team.